Tag Archives: storytelling

How to find really great stories in the least likely places

Posted on March 19, 2013 by carolynmason2013

I was interviewing a construction contractor for a content marketing piece when I realized that I had come up against a concrete wall. He was a terrific source because he was running a successful business in a terrible economy and also happened … Continue reading →

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How to use elements of fiction writing to tell your company’s story

Posted on March 12, 2013 by carolynmason2013

Instead of making your brand’s story about the product or service you are selling, consider using these elements of fiction writing to star your customer as the hero in your brand’s journey. The best stories involve characters/plot/conflict/conflict resolution and have … Continue reading →

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